Essay --

yield chain visibleness, a term that like two sides of coin brings with it capability for tremendously improved cut chain performance on one side and a level of vagueness & uncertainty on other side. The concept of deliver chain visibility in late 1990s and is still new to many organizations. Art Mesher, then an analyst at Gartner gave the concept of The 3Vs of return chain. The 3 Vs of supply chain stands for velocity, variability and visibility. Corporates and companies view worked upon the velocity and variability of supply chain but still have very little understanding of visibility. visibility not only means on-shelf inventory but also means inventory piled up at entirely levels of supply chain including in transit inventory and inventory piled up across companys network. Visibility allows concerned people in supply chain to forecast problems before they occur and taken necessary steps to avoid expense in the real while. Two drivers of this savings through visibility come from PO lifecycle and ASN (Advanced Shipped Notice, Inventory) accuracy. Figure Source Supply Chain Digest Letter, April 2012Supply Chain Visibility Vectors A case of Reliance FreshVisibility vectors are basically the factors that affect the visibility of products and services across various layers of organizations network. We will take the case of Reliance fresh stores as example for better understanding of supply chain vectors. There can be seven major vectors which are as follows-(a)Demand Management(b)Supply Management(c)International Sourcing(d) Domestic Sourcing (e)Inventory(f)Distribution and Logistics(g)Risk ManagementDemand ManagementProper demand management with proper demand omen based on ... ...here are different logistics partners even within the same cities. It makes difficult to estimate the in transit inventory. There is no sharing of information between logistics partners which makes demand and supply estimation more difficult.Earlier Reliance had a dedicated Reliance Logistics as their logistics partner but it could not perish for long. There should be uniform dedicated logistics partner at least on city level as it will increase the response time and information can easily be shared about the demand and supply.Risk ManagementConstant review of risk management and mitigation send off both at strategic and tactical level should be done depending upon the degree of risk involved in the business and the nature of the product. Based on the above mentioned secondary research, the following supply chain visibility matrix for Reliance Fresh has been suggested.