“Theory to Practice” Questions Essay Example for Free

â€Å"Theory to Practice† Questions Essay Read the â€Å"Theory to Practice† section at the end of Ch. 6 of the text. Answer Questions 1 through 6 based on the scenario in the â€Å"Theory to Practice† section, and complete the following in your response: †¢At the end of the scenario, BTT states that it is not interested in distributing Chou’s new strategy game, Strat. Assuming BTT and Chou have a contract, and BTT has breached the contract by not distributing the game, discuss what remedies might or might not apply. At what point, if ever, did the parties have a contract? I do not believe that the parties ever had a contract. The scenario stated that the parties reached an oral agreement 3 days before the 90-day deadline that was stipulated in the negation contract. The exclusive negotiation agreement stipulated that no distribution contract existed unless it was in writing. Although a BTT manager sent Chou an e-mail that repeated the key terms of the distribution agreement, I do not believe this counts as a contract as being in writing because there are no signatures and Chou did not agree to it after he saw the e-mail even though he agreed to it orally. No contract was ever officially drafted in writing and agreed upon by both parties (signatures). What facts may weight in favor of or against Chou in terms of the parties’ objective intent to contract? The fact that BTT paid Chou $25,000 for exclusive negotiation rights would leave Chou to believe that BTT was serious about following through with a distribution contract. This fact would weigh in Choi’s favor. Unfortunately, even though the parties had an oral agreement, no written agreement was ever drafted within the timeframe stipulated on the negotiation agreement. The parties did have seem to have an objective intent to contract, but unfortunately, when new management came in, they were not interested in distributing Strat, and since there was no written contract, I believe they were within their rights to turn Chou away. Does the fact that the parties were communicating by e-mail have any impact on your on your analysis in Questions 1 and 2 (above)? No, the fact that the parties were communicating by e-mail did not have any impact on my analysis. E-mail is just that, e-mail. It is not a written contract; it is just another form of communication. These e-mails just sound like written communications that need to be put in the written contract and signed by all parties. Just because BTT sent, an e-mail outlining their verbal agreement with Chou does not make it a valid contract until it is in writing and signed by the parties involved. What role does the statute of frauds play in this contract? Under the UCC, the statue of frauds applies to any contract for the sale of goods for $500.00 or more. Obviously, the negotiations between BTT and Chou are for more than $500.00, so the statute of frauds would apply here. For common law contracts, in general, the statute of frauds applies to contracts that cannot be performed in less than one year. Therefore, the statute would apply to this contract. The one element that is uniformly required is a signature of the party against whom enforcement of the contract is sought. There were no signatures to finalize the contract between BTT and Chou. Some courts have ruled that e-mails constitute signed writings within the meaning of statute of frauds since the name at the end of the e-mail signifies intent to authenticate its content. In this scenario, it is somewhat hard to come to this conclusion because it did not say if Chao responded to the e-mail containing the outline of the contract, which would have passed for his signature accordin g to some courts. Could BTT avoid this contract under the doctrine of mistake? Explain. Would either party have any other defenses that would allow the contract to be avoided? BTT could not avoid this contract under the doctrine on mistake. A mistake is defined in contract law as a belief that is not in accord with the facts. I do not believe that the doctrine of mistake would have any bearing in this scenario. BTT’s best defense would be that Chou never signed any agreement in writing or via e-mail. They could say that Chou never agreed to this contract because there was no signature as according to the statute of frauds. Chou could argue that he did not believe there was an agreement since several months had passed since he heard from BTT. Assuming, argue do, that this e-mail does not constitute an agreement, what consideration supports this agreement? I think the fact that BTT gave Chou $25,000 for exclusive negotiating rights shows that BTT had the intent of signing a contract with Chou. The two parties also reached an initial oral agreement although oral agreements are hard to prove in court. BTT also sent Chou a fax asking him to send a draft for a distribution agreement contract. At the end of the scenario, BTT states that it is not interested in distributing Chou’s new strategy game, Strat. Assuming BTT and Chou have a contract, and BTT has breached the contract by not distributing the game, discuss what remedies might, or might not apply. If BTT and Chou had a contract and BTT had breached the contract by not distributing the game, certain remedies might apply; specifically equitable remedies. Specific performance could be used to order BTT to render the promised performance by ordering them to take a specific action. Chou would also be able to seek compensatory damages. This would include out-of-pocket damages and potential profits that would have been earned if performance had occurred.

A Woman’s Place in Society Explored in Marge Piercy’s Barbie Doll Essay

  Ã‚  Ã‚  Ã‚  Ã‚  Society has a way of placing unrealistic expectations on women. By using television, magazines, billboards, and even toys we see a mold of what women are supposed to look like. In other words the perfect woman should look like a Barbie Doll. In Marge Piercy’s, â€Å"Barbie Doll,† we find a girl child growing up through the adolescence stage characterized by appearances and barbarity. Piercy uses lots of imagery to describe the struggles the girl experiences during her teenage years and the effects that can happen.   Ã‚  Ã‚  Ã‚  Ã‚  In the first stanza we see the beginning of an ideal image being stained in the girls mind. She was â€Å"...presented dolls that did pee-pee and miniature GE ovens and irons and wee lipsticks the color of cherry candy† (2-4). By being presented these gifts the girls parents have already instilled a visualization of what the perfect woman is like and the girl is already learning her place in society. The poem was written in 1936. In this day and age women were still seen as objects and not really people. Their place was in the kitchen and taking care of the kids. Piercy has painted an image to the reader of a little girl playing with toy stoves and irons and wearing red lipstick to make herself pretty.   Ã‚  Ã‚  Ã‚  Ã‚  The tone of the poem takes a turn toward a more bold statement when the author uses â€Å"...the magic of puberty† (5) to describe the age where appearance comes into effect. The girl was insulted by a classmate who made humiliating comments about her nose and...

Marketing Strategy of Beeline Essay

INTRODUCTION GTEL Corporation and VimpelCom penetrated in Vietnamese telecommunication market in 8th July 2008 under the brand name Beeline VN to provide GSM/EDGE voice and data services to cover all Vietnam with over 86million people. Until now, Beeline wants to select more strategies in order to achieve their objective which is growing their market share to 30% like the three giants: Mobilephone, Vinaphone and Viettel. From the last study, IBD strategic counseling center have identified and analyzed Beeline’s strategy as well as the position of the company in Vietnamese market. Furthermore, some suggestions for improving were also given. This report, hence, will evaluate every possible strategy for Beeline in many aspects as well as propose a  plan for the most appropriate future strategies. MAJOR FINDINGS I. Possible alternative strategies for Beeline 1. Identify possible strategies. According to the last study, Beeline’s position in the BCG matrix is question mark due to the high growth rate of the industry while the market share of Beeline is relatively low (only 4%). Moreover, in the product life cycle, Beeline has launched and introduced their services not for long. As a result, for three others stages in the product life cycle (growth, mature and decline), Beeline can implement most of the substantive growth, limited growth and retrenchment strategies. In order to identify those strategies, the most effective tool is Space matrix. Figure 1. BCG matrix Figure 2. Product life cycle a. Environmental stability By using the information from the external environment, we can identify as well as score the options in this factor. First of all, telecommunication market in Vietnam especially mobile network services has recently rocketed significantly. From the limited network until now, most of the places in Vietnam are coverage by applying many new technologies and liquidate the outdated one (GSM/EDGE, IP utilizing the NGN technology with frequency band of 1800MHz) so as Beeline will not be lagged behind by the three giants. Secondly, according to many economists, the inflation rate of Vietnam is still a double digit (14%) and it is considered as really high compared to other developing country (in 1 digit). Now, the Vietnamese government is using ceiling and floor price as well as tariffs to modulate the inflation rate back to one digit. Furthermore, at the beginning, Beeline launched the most extraordinary cheap services (Big zero) to market while other three giants’ price is much higher than Beeline. Therefore, the price range of Beeline with the average price of the industry is really high. Nevertheless, the last thing belongs to the environmental stability is barrier to entry into the market. From the political factor in the previous study, Vietnamese government is encouraging investments from oversea to increase the FDI  (Foreign direct investment), so that the tariffs and policy are absolutely motivating every foreign business like Beeline. Moreover, telecommunication is the most vital service in the modern world and this is also an industry which gains the most attention from the politician. As a result, besides high initial investment, the barrier to entry of this industry can be scored 4. b. Financial strength Financial strength is a strong point of Beeline. According to the annual report of Beeline, the return on investment rate of Beeline remains in 4.2%for each billion of dollars invested after payback. Besides, the profitability ratio of Beeline always stands above 50% (50.4%) and nearly equal to Mobilephone (53%). In another aspect, Beeline has 16years of history in the telecommunication market which means Beeline has experience in the current market. Until now, Beeline has provided 86 million mobile subscribers in total and it is till increasing while the price of services become cheaper and cheaper. Thus, they are able to have a large economy of scale. If there is a potential plan, Beeline will not hesitate to invest because they have the capital required for most of the plan by extracting a part in the total revenue of $2.27 and from the huge capital of Beeline. In the future, Beeline can maintain this strength to obtain their objectives especially updating new technology. c. Industry strength In this aspect, we can concern on three main factors: Financial stability, resource utilization and capital intensity. Firstly, the demand of using telecommunication services is always stable in most of the time, so that the revenue and financial status of this industry will always in a stable position. In the modern world, telecommunication is no longer a demand but a need of every citizen in the world. Thus, 6 will be the score for this option. On the other hand, the utilization of resources can also be taken full advantages by every business not only capital but also human resources (think global, act local). For instance, Beeline hired a professional force from both oversea (Mr. Alexey Blyumin, CEO) and Vietnam (Mr. Nguyen The Binh, Deputy CEO) to administrate the company in Vietnamese market. From the professional force, they will propose the best way of utilizing the financial resource in the most economical way. Last but not least, Beeline  is a foreign group with a huge amount of capital available. Consequently, the capital intensity of Beeline deserves to receive the highest score. d. Competitive advantage As aforementioned, Beeline has the capacity of providing services for more than 86 million people which is equal to the population of Vietnam while other three giants are in the process of signal coverage for the whole country. For Beeline, this objective will be obtained more easily than competitors (5years while others may take 10 years). From the statistic above, Beeline market share at the moment remain in 4% which is not high compared to the three giants. However, the service of Beeline quality is quite acceptable according to the opinion of the students who are the target customers of Beeline. Moreover, the time for Beeline to launch a new service is quite short (about 3 months) whereas Viettel or Mobilephone takes 6 months or a whole year to release a new service (3G). To sum up, the whole information and analysis will be shown in the table below to identify the position of Beeline in Space matrix. Diagram 1. Space matrix of Beeline When Beeline takes market penetration into consideration, they should invest more on PR and marketing campaign to create awareness and reputation in the public. Moreover, improving after sales service will help Beeline gain customer loyalty for repeat purchasing. For market development, Beeline may find some other potential market in Vietnam especially in the rural areas but the living standard of the citizens at that place is at medium level (Dien Bien, Sapa, Tam Dao, etc). This strategy can be apply easily thanks to  the development of technology, so that Beeline just have to concern about human resource or others factors. However, Beeline still have to use other strategies as well at the rural area to compete with Viettel who have coverage most of the places in Vietnam. Next, product development strategy is about focusing on R&D. Beeline needs to create the new product line or add more value to the services like packaging, online counseling, etc. However, no matter what they do, they have to assemble to maintain their corporate image, their style (black and yellow) during the campaign. Finally, diversification will be the last secret weapon in the aggressive strategies. Specifically, Beeline can use forward , backward integration and horizontal integration like building more agencies throughout Vietnam or even providing mobile phone and internet, wireless, etc with the attractive price like Viettel sell Iphone 3, internet network Dcom 3G. Invest more on new technology| v| v| x| x| 13| 3rd | Table 3. Ranking and scoring From the table, it is noticeably that there are some tactics have the same score. Thus, it is depend on the manage board to decide which activities should do first or they need to have a strategic allocation of capital to do these activities simultaneously (find the critical path). If Beeline allocates the resource as well as schedule in the most effective way, they will not only minimize but also increase their profit and market share. The first thing they have to do is all about people. Hiring the right people is the most important for all business because it is the people who create the product, seek for customer and bring back profit for the company. This activity will lead to a good result of other activities of Beeline. That’s why, they hired a professional Vietnamese person to be the vice deputy of Beeline. It is obviously that when you do nothing, you gain nothing but sometimes during the economist crisis, do nothing is a good strategy unless the cost of doing nothing lower than making a new plan. II. Strategic plan of the most appropriate strategies for Beeline 1. Select the final strategies: At the end of the day, after analyzed and evaluated every available strategy, IBD agency will propose Beeline to apply market penetration and product development. Others strategies like market development or diversification are slightly risky according to some internal stakeholders. Moreover, the three giants have successfully applied market development and if Beeline do so, it is really hard to compete because even Ha Noi and Ho Chi Minh City which are the most potential market of Vietnam, Beeline have to endeavor to survive. For diversification, this kind of services play a role as a contributor only and most of the telecommunication company create their own supply, so that Beeline could hardly to do so. Making a new product seems to  be hard for Beeline because they have to maintain their style and corporate image. Thus, just do what you are best. At the moment, there are some strategies which is work for Beeline like Cost leadership or differentiation (for different services). However, when Beeline success like Viettel, cost leadership will not necessary like Viettel in the past, they launch out many cheap services but now it rarely has new promotion. 2. Strategic plan Implementation is most difficult part which every company faces. Making a plan is easy but when they implement it, they will face many unexpected problem like physical risks (an manager may got an accident, etc) or business risks, financial risks, natural risks, etc. As a result, there need to be a detail plan and closely control system. This plan will be taken charged by the management board as well as every departments of the company. a. Management board Management board is the head of the company, so that Beeline needs to hire a professional person to take charge this position. First of all, the senior manager have to make a clear vision and mission as well as objectives for every department to explain deeply for them to work in the right direction. This is called envisioning. Apart from that, controlling and encouraging will ensure every department especially Marketing and Financial Department support each other and the manager also have to support them not only for professional issues but also ratify their plan. By recognizing contribution with fair wages and salaries, Beeline’s manager will not only motivate them for increasing productivity but also gaining their respect. Last but not least, in order to implement well, Beeline need to apply both intended (deliberate) and emergent (realize) strategies because by doing so, they will not only have clear and reality mission from the information gather from functional department but other department also have a clear mind about their mission to implement the strategy. For the managers, by creating the responsibility charts will help Beeline manager have a clear and logistic plan. A clear objectives, sub-objectives, general program and make an assumption will set a mile stone for the employees to achieve and also make a competitive environment when the manager utilize with his/her motivation program. b. Departments Working as a team is not about in a inside but also among departments together. Marketing department will take charge of making plan to build reputation and promote the profit of Beeline. However, Beeline cannot use all of their money for advertising. This is the time for financial department, the CFO (Chief Financial Officer) will calculate the cost of advertising and ask the CMO (Chief Marketing Officer) to adjust the plan to match with the budget of the company. However, in order to have such a professional labor to do so, the Human resource department has to ask other department for their demanded labor. Base on that, the manager of HR department will seek and find the right person for that position especially the labor force for PR activities. There are others department which Beeline needs to concern but as a telecommunication provider, those three departments are the most important. c. Allocate resources As a contributor of mobile network, the human resource of Beeline need to be allocate most in the sales department while other professional one will place in the vital position (manager, team leaders). Moreover, Beeline also needs to contribute the services fairly between the southern and northern of Vietnam so as not face the overload problem in one territory. About financial issue, minimize expense by hiring the local people and maximize the profit because the local people know their customers best. Moreover, always checking the budget will help Beeline have a timely adjustment. All of the resource are available in the society both HR (in the society or university) and financial (bank, issuing share, etc). When Beeline become the one of the heavenly king of Vietnamese telecommunications market, they can have another network system to allocate the resource not only the urban areas but also the entire country. CONCLUSION This report has made a comprehensive evaluation of many strategies available for beeline. However, the most effective strategies which Beeline needs to take into consideration are market penetration and product development. Furthermore, not only the management board of Beeline must envision but also make sure every department support and working together as a team. REFERENCES * Product life cycle: http://www.businessdictionary.com/definition/product-life-cycle.html * Beeline VN information: * http://beeline.vn/vn/pages/news.aspx?id=72 * http://www.maivoo.com/2011/03/29/Suc-tang-truong-cua-thi-truong-vien-thong-manh-tro-lai-n324141.html * http://en.beeline.vn/en/pages/content.aspx?id=100 * http://ebrandium.com/thu-vien/marketing/mot-chien-luoc-tiep-thi-toan-dien-case-beeline-vietnam.html * http://vccinews.vn/?page=detail&folder=96&Id=276 http://vnexpress.net/gl/kinh-doanh/2009/08/3ba11ea3/ * Secondary data: * BPP Professional Education, 2004, Business Strategy, London: BPP Professional Education * BPP Professional Education, 2004, Business Environment, London: BPP Professional Education * Duc, Nguyen Anh (2010), â€Å"Marketing research of transmission and recommendations for VIETTEL† NEU’s MBA course. * Tuan, Doan Anh (2010), â€Å"Developing the services of Hanoi telecommunication company†, NEU’s MBA course. * General Statistic Office, 2011. Social – economic in 2010 [Online] Available at: http://www.gso.gov.vn/default.aspx?tabid=621&ItemID=10835 [Access: April 11, 2011] * Scribd.com, 2010. Beeline Vietnam marketing strategy [Online] http://www.scribd.com/doc/28790390/chi%E1%BA%BFn-l%C6%B0%E1%BB%A3c-markeeting-c%E1%BB%A7a-beeline * Binh, Vu Quoc (2011) â€Å"Bà ¡o cà ¡o vá »  tà ¬nh hà ¬nh và   nhá » ¯ng vá º ¥n Ä‘á »  Ä‘á º ·t ra trong phà ¡t triá »Æ'n kinh tá º ¿ xà £ há »â„¢i cá » §a thá » § Ä‘Ã ´ Hà   Ná »â„¢i và   cá º £ nÆ °Ã¡ »â€ºc nhá » ¯ng thà ¡ng Ä‘á º §u nÄÆ'm 2011; nhá » ¯ng kiá º ¿n nghá »â€¹, giá º £i phà ¡p† Hanoi researching socio-economic development study published. * Cuong, Vu Huy (2011) â€Å"Business strategy assignment 1† * Beeline strategies:

Mainstreaming The Pros And Cons Of Inclusion Based...

Mainstreaming: The Pros and Cons of Inclusion-Based Education Picture this: a special education student is placed into a general education classroom because of a new bill the district has passed recently. They are forced to adapt to the new, more arduous curriculum that they have never been exposed to before. They have to make new friends, new study habits, new choices. Would you want your child’s education to be jeopardized because a set of impractical politicians think they know what is best for your child’s individual needs? While mainstreaming, the act of blending general education and special education classes, possesses benefits for both general education and special education pupils, it should not be implemented in school systems as it creates a more disruptive environment that campaigns for inhibited learning. But that’s only the inauguration to the series of issues present here. The concept of mainstreaming is based on the fact that a student with disabi lities may benefit both socially and academically from being assigned to a general education classroom rather than a special education classroom (Perles). A mainstreamed student may have slight adjustments in how they are assessed, but they learn mostly the same material and must demonstrate that they are benefitting from their classroom placement (Perles). However, the concept of inclusion differs in that it is based on the idea that students with disabilities should not be segregated, but should be included in aShow MoreRelatedEducational Education And Special Education1556 Words   |  7 Pagesover or coddled by general education teachers; teachers without the proper training, no less, expected to properly instruct these students with intellectual disabilities. Kids that are always expected too much of or doubted indefinitely. These are the children that don’t belong in a general education classroom. 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