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Saturday, March 9, 2019

Women and Art

All cheatistic production is political. Every slap of paint on canvass, all sculpture, all(prenominal) graffiti, drawing, and so on is a product of a nonher individuals grumpy senti handst, ideology and persuasion. Every work serves as an arbitrary reflection or extension of the artist or individual who created it. All art is fitted to evoke and communicate the aforementioned(prenominal) ideology and persuasion of its artist, whether or not the artist in question explicitly intended to do so.As outlying(prenominal) as the politics of art and conveying meanings and inwardnesss ar concerned, however, women, it would appear, are often on the receiving end of conceptual constructions or deconstructions, and general makes necessarily afforded by society, culture, and art. And no art form is capable of eliciting the most influence and affecting generally accepted social constructs and norms, than that of advertisement.Of course, while most scantily regard advertising as an ar t form, but instead a field or medium which peddles products and ideologies through art, which is one aspect of it the demeanor by which advertising makes use of art is perhaps, to a certain problematic degree, one of the most crude but simultaneously honest as well.Honest because its audience, or the general public on the receiving end of much(prenominal) art are aware of its intentions, aware of its function to peddle or sell whatever product, philosophy or worldview they are tasked to peddle at the moment. Unfortunately, this awareness doesnt always translate to lack of vulnerability and unaffectedness on peoples part. As previously mentioned, women are often on the receiving end of influences and constructs, as far as characteristics, roles, and unavoidably, stereotypes of the supposed weaker sex are concerned.In recent years, the prescribed image of what a fair sex is how she should look, should feel, should think, should necessarily conduct, behave, engage, and apply her self within the family, separate social institutions, and society at large is greatly dictated and determine by commercial advertisements present in video recording, the radio, magazines, the internet, newspapers, and virtually the whole of loudness media. tour the stereotypical view that women are generally emotional and breakable has ceased to become breaking news, similar concepts and standards of what a woman is persists through commercial advertisements.Advertisements which define women based on her physical parts, as opposed to her ideas, convictions, what she has the competency for, and what she can actually do, how she works, and a myriad other things which comprise her as a human macrocosm. In commercial ads for clothes, perfumes, accessories, and so on, for instance, the aesthetic is prone the highest regard, and women are reduced to the crudeness of waist lines, bust sizes, and weight, among other things.While one could argue that the opposite sex are also on the receiving end of such attacks on identity and gender, and that the same premise applies to men the prescribed standards and social constructs on women are far more frequent and palpable as evident in each magazine cover, billboard, and television commercial which runs in public view on a mundane basis. It also appears especially and particularly evident in the images which follow, images which appear in public view across the globe under the heading of advertising.It doesnt allot a radical feminist emplacement to realize and be certain of the reality that something is infinitely wrong and contrived with the way women are being defined and forceed in advertising. Advertising not only coaxes peple into acquire prodcuts they supposedly need, it also influences and conditions views regarding normalcy and what should and should not be deemed acceptable, in monetary value of how people should look, think, and behave in society.Women in turn, are encouraged, if not have to be be autiful, to assume the responsibility of being aesthetically pleasing by losing weight, having smooth skin, full lips, big breasts, however fake or artificial, in order to fit into the mold of what advertising deems beautiful, which every normal woman is expected to assume and become. Both the stereotypical domestic housewife and running(a) career woman are affected and subjected to societys concept of the saint woman. notwithstanding the manner by which some form of art, mainly photography in advertising, affords a view of women which serves to demean and disparage them, there exists other art forms which depart, if not, largely contradict the contrived ideology and perspective that was previously discussed concerning women. such opposite, and perhaps, positive constructs and view on women are evident in the philosophy and art of Barbara Kruger.The American artist famous for her conceptual art which weaves and incorporates dustup and images together in seeming subversive and op inionated collages affords individuals who view her art, a refreshing perspective on relevant social constructs which affect every individual. Krugers art interestingly comes across as the negation of commercial advertising. What she evokes and communicates through her art is the presence of social constructs which exists and abounds inescapably in the society we live in and belong to.Kruger presents these constructs and creates satirical or mock interpretations of the realities which every individual is immersed in. Krugers perspective on what constitutes a woman is made evident in her collages and examples which depict women, for instance, incapacitated by pins stuck across their personify, concluded by an ironic message written in bold text in the middle of the illustration which pronounces, We have received orders not to move (Untitled 1982).And another of a womans pillowcase split vertically in two parts, one perfectly evident and ideal, and the other muted in negative art, aptly entitled, Your Body Is A Battleground. Krugers photographs and illustrations present social constructs in a tone and platform which in effect conveys her aim to deconstruct them.The manner by which Barbara Krugers art differs from that which is presented in advertising exists in the reality that Kruger, as an artist, and as a woman is communication and expressing an extension of herself, her ideals and perspective on women and how they are portrayed are translated into the aforementioned art forms, whereas commercial advertisements are products of a market which intends to peddle an ideal version of women, one which exists as a facade, and in less total and realistic forms.Ultimately, as Barbara Kruger has already aptly put it, every womans body is a battleground, women should not only be aware of the roles, standards and definitions being heap regarding who or what a woman should be, but also take necessary steps in challenging and breaking free from these constructs. I f not for every womans sake, then for individuality, and the preservation of it.

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