Hp Analysis

Contents 1. 0 Company scene2 1. 1 Introduction2 2. 0 Strategy identification3 2. 1 HP merc hapise mix3 2. 1. 1Product3 2. 1. 2 Place4 2. 1. 3 Price4 2. 1. 4 Promotion4 2. 2 E-Customer Relationship instruction5 2. 3 realistic Communities5 3. 0 environmental Analysis6 4. 0 Segmentation and targeting, differentiation and stance7 4. 1 food market instalmentation7 4. 1. 1 Demographic8 4. 1. 2 Psychographic sectionalization9 4. 1. 3 Geographic segmentation9 4. 1. 4 Positioning for the future9 4. 1. 5 Future differentiation9 5. Objectives and E-marketing Strategies10 5. 1 unified objectives10 5. 2 E-CRM recommendations11 6. 0 performance and Evaluation12 6. 1 Electronic calling Solution incorporated with SMS12 6. 2 e-Recommendation via find stash away beting bill14 7. 0 death16 8. 0 References17 9. 0 Appendix19 Hewlett-Packard 1. 0 Company background 1. 1 Introduction Though the confederation is a market leader, they argon solace trying everything possible to clench that consistency or counterbalance to improve more(prenominal) so that they prat beat their competitors and satisfy their customers.To fulfill this, the company is applying some business concepts which we provide look into in skill to see how it is benefiting from them. The business concepts atomic number 18 as keep abreast, and we go out discuss them consecutive * Strategy identification (E-marketing strategies) * Environmental Analysis * Segmentation and targeting, differentiation and positioning * Objectives and E-marketing Strategies * Implementation and evaluation 2. 0 Strategy identification 2. 1 HP Marketing mix 4Ps PROMOTION PRODUCT PLACE PRICE 2. 1. 1Product fit to (Jones, 2005), Hewlett Packard unlike otherwise companies serves everyone from customers, small and mid-sized businesses, to enterprises and public sectors with an extensive portfolio of market prima(p) solution. Through their website (www. hp. com), they provide clear facts near their products, customer s bath know today about products information and specification, not a gross sales persons assumptions. For more clarification, in that location is a customer gain where they dissolve find out more. HP is also offering customization to meet customers necessitys, customers be allowed to de sign of the zodiac and see the spotter of their products before they seat order.The buying sue is also customised for giveing buyers, make repeat purchasing more easily. On the other hand, HP is providing products sustentation to its customer. It offers services such as * HP restrain Assistant With HP Support Assistant, it is easy for customers to keep their PC running smoothly, optimize PC comeance, automate support tasks and get assistance when they need help. * HP positive care Support through this support, HP offers videos to customers so that they git delight and troubleshoot the computer, imaging and printing equipment. 2. 1. 2 PlaceAs international traffic is increasing all around the world, and trade barriers ca-ca come down, that has helped HP to introduce its products to a great extent. Hewlett Packard and its customers can easily interact via a web found platform (www. hp. com) and seal their swop online. With this website, HP can provide international customers with great deal of information, and easy ways of fiat at a very little expense. On the other hand HP Company have true and registered agent partners, who sell HP products on its behalf to customers, particularly to small and medium business. . 1. 3 Price When comes to set strategy of HP products, prices are reasonable based on the step and quality consumers are buying. Customers can enjoy discount and allowance determine based on what they are buying, customers who buy in bulk are offered quantity discount. overly channel members like national and sub distributors who perform further selling are handed with functional discount To purpose advantage further more on pricing, HP use segment pricing, where household and industrial customers behave different prices for the same product as their earns are different.According to Pricing strategies Hewlett Packard (Anon, 2009), One of the options HP is giving its consumers is pay-per-use improvement pricingwhich charges consumers for actual usage on a monthly basis. This technology works by measuring the percentage of utilization on to each one Central Processing Unit. The advantage for HP customers is that they will only pay for processing they are utilizing. They also have the option to use redundant processors, therefore processing is not limited. In addition, different versions of the same products priced otherwise with respect to the configuration of components. . 1. 4 Promotion Hewlett Packard use different methods to agitate their products to users, here are as follows * Publics relations The HP Media Relations part provides journalists and editors with assistance in referencing background infor mation of the company, it is setting up interviews with HP executives or scientists, securing press materials, and checking facts. (HP newsroom, 2011) * Advertising along with mass production of its products, HP is promoting its products via internet, including a website with videos and navigation sorted by business application. Sales publicity through HP trade-In-frequently asked questions, HP is attempting to provide added value or need to consumers to stimulate sales. It is doing this by providing answers to questions which are mostly asked by customers, thus put them in a good position to gain customer committal and form a strong race with them. 2. 2 E-Customer Relationship Management E-CRM is a strategy used by online businesses to learn more about customers needs and behaviours in order to build a good family with them(Romano and Fjermestad, 2002).As stated by (janjicek, n. d), records from HP customer relationship fabric which was built on experiences attained from C RM project applyments globally shows that the customer relationship is streng whenceed by relationship building tactics, which are continuously deliberate through time. E- CRM in HP supports effective customer interaction for sales and marketing automation thus forming a strong customer relationship, which leads to welcome customer loyalty, internetability and retention.Hp is offering the following E-CRM to its customers customer centred services, which call for products shape and customization, and value added services, which includes online training and education. This E-CRM addresses the requirements of enhancing and changing the customer experience by providing the functionality required to efficaciously interact with the customer, during the Sales and Marketing process. HP effectively interacts with their customers by fulfilling the following * Knowing their customers needs and pro-actively engage their customer. * Knowing their customer and also their conversations/inter actions with HP.Is not only to build a recrudesce relationship with customers, but also to serve them effectively. * They use the companionship gained during customer interaction to improve the interaction and relationship with the customer. 2. 3 virtual(prenominal) Communities HP Enterprise Business alliance- this biotic community is for customers who have questions, as it provides answers or those customers seek for advice. Through Enterprise Business Community connection, the user can find information and connect with other users, share impressions, exchange experience and have a chance to speak to the experts. (Hp. com, 2011) HP practical(prenominal) Community Interest Group according to (HP BladeSystem, 2011) this community is focused on virtual(prenominal) Connect, bringing the newest, ground-breaking blade interconnect technology on the market to customers. HP is keep in touch with its customer through this community, listening to what they have to say, a complaint or complement, then they give feedback on the Virtual Connect solution, and we will keep their customers updated on the latest improvements and tools. 3. 0 Environmental AnalysisAs the researcher stated earlier on, HP is a leading consumer technology company in the world, offering a unravel of technology tools, from digital cameras to PCs to handheld devices. However, it is important to see how the company is managing to keep peace with this fast developing of technology and able to beat its competitors. To take this, the researcher will use a SWOT analysis as a tool to evaluate the overall companys strengths, weaknesses, opportunities and threats. It involves observe the external and internal marketing environment. (Kotler and Keller, 2006) A SWOT analysis will provides an overall view of HP, and the factors can be useful in find the extent and type of barriers to work effectiveness that might exist there. 4. 0 Segmentation and targeting, differentiation and positioning 4. 1 Mark et segmentation Hp as a large firm with numerous customers, it is provide for them based on their demographic, behaviour, geographical, psychographic. 4. 1. 1 Demographic Some of Hp products and services are divided in such a way that they meet a certain group of customers, either based on their age, occupation, income, religion or social class.A typical example is an Hp mini notebook computer pc which was introduced to target education market. The personal computer is more tender to school students, both the selling price and design wise. HP has entered the sphere with the announcement of the HP 2133 Mini-Note PC, a full-function, small-format lap pourboire PC priced from under US$500. (McKeegan, 2008) Hp also has divided their service branch into four principal(prenominal) areas to better serve their customers, they include 4. 1. 2 Psychographic segmentationHp is catering different people of different interests and values, for example youngsters who prefer stylish design, mor e features on entertainment as well as businessmen who are looking for favour elegant and formal design so that they can make improvement in their ordained tools and applications. 4. 1. 3 Geographic segmentation Hp targets their market mostly in urban areas where people can afford to buy their products and have knowledge and skill to use them. It is in particular targeting big cities with class of people who live high standards lives and are seeking for the self-esteem and self-actualization levels of needs. . 1. 4 Positioning for the future HPs sustainability strategy has already established the company as a clear thought leader in the industry, giving them an advantage that leads to starting line-mover opportunities and first pick of top suppliers, employees and partners. HP will continue making different infrastructure and scattering strategies, which will further aligns its operations with emerging outdo practices, giving it a competitive edge, and opening new growth horiz ons (Lowitt and Grimsley, 2009).Hp has also positioned itself as an environment friendly company, which through the use of technology, they believe there is an opportunity for IT to be a significant part of the solution in providing thrust efficiency, reduction of resource conservation and substitution of high carbon by low-carbon processes. (Accenture, 2010) 4. 1. 5 Future differentiation Hp is planning to come up with a massive Touchpad which according their European chief it will plow better than Apple product, iPad. In his statement reported by Reisinger (2011) he said In the chit world, we are going to become better than number one.We call it number one plus HP indicated its intentions for the tablet market in February when they make public of their touchpad. The device runs the companys WebOS operating ashes and comes with a 9. 7-inch display. When it hits store shelves sometime this summer, it will include the Qualcomm Snapdragon dual-core 1. 2 gigahertz processor and b oth front- and rear-facing cameras. (Reisinger, 2011) The device also supports a new HP Touchstone Touch-to-Share proximity-based sharing feature, which allows compatible devices to instantly exchange data, media, and information. 5. 0 Objectives and E-marketing Strategies . 1 Corporate objectives Source (HP, 2011) 5. 2 E-CRM recommendations Hp as a firedog and mortar company which has position its self as the best in the industry and aiming to gain its customers loyalty, needs to provide the best services to continue with their good relation with its customers. One of the improvements that need to be taken into account is the find store search, Hp have many tangible stores all over the world, so it will be a better idea if they can implement an e-recommendation via find store search on their website so that customer can easily find the physical store nearest to where they are.That will help the company to increase the profit as some customer do not feel cozy with buying online, but preferring to buy from a physical store. Hp can also implement the SMS tool, which will allow customers to key in their smooth number after obtain from Hp website, and then the automation cognitive content will be sent to them as part of perceptivity of shopping from Hp. This tool will help Hp to serve targeted market and throw out customer loyalty. 6. 0 Implementation and Evaluation 6. 1 Electronic Commerce Solution incorporated with SMS Gantt chart Proposed arranging A buyer ECS integrated with SMS Administration deskMessage sending to buyers mobile Clicking appreciation message Reporting buying confirmation Process buying until it is certain Process flow The process will start when the customer process his/her buying, through the process stage, particular at filling in inside information stage, the customer will have to submit his/her phone number, then follow the normal stages of online buying via Hp website. As the buying has completed and accepted, the deal will co nfirmed with the company Electronic Commerce Solution integrated with SMS system, which will send a report alert message to the person at the administration desk.The person at the administration desk will then click the already automated message of appreciation, and then tracked by ECS system and deliver to the targeted customers mobile number. Evaluation To manipulate the effectiveness of this e-CRM, HP will look at the loyalty of the customer, for example, if the customers return again to buy from the company, it will convince that he/she is happy with the service and attention he/she was given withstand time, thus he/she is further to come again. On the other hand, HP can do primary election research, which will include survey and questionnaire about this project.Through those methods of data gathering, the company will able to know exactly what the customers feel about the service. 6. 2 e-Recommendation via find store searching tool Gantt chart Proposed system Customers pry ing tool Locations database Search by selecting/ type in location allude Checking searched information from the database Not available Found Process flow Customers who want to visit the nearest store to their locations will able to search by utilise their state chance upon as a target they will either select their state or type in the name if it is not available in the drop down menu.The searching tool will then check the stores available from the locations database, if there is no stores in that area, the customer will receive a notification, but if there are stores available, the customer will be provide with relevant information to slide by that store, e. g. directions. Evaluation To consider this e-CRM as a success, HP will label it by number of clicks done by customers, if they are more clicks world done by customers it means that the system is considered as helpful by customers.Also they research can be carried out at HP physical stores, asking customers about how did th ey managed to reach the place, if most answers will mark that is through a store find search from the website, then the system will be considered as a success and beneficial to the company. Conclusion HP is a large company, which according to the research put its customers first in whatever they are doing. Their main success in the industry has led by good customer service and relationship. The company still have a strong desire to satisfy their customers even more, they eternally coming up with new ideas to match customers demands and needs.But on the other hand, even though the company is doing well in the market, I strongly feel that their website is not user friendly. As a customer and a researcher, I found it hard to interact with their website it has too much connector and a bit confusing. Word count 2552 References Books 1. Dave Chaffey, Richard mayer, Kevin Johnston, Fiona Ellis-Chadwick, 2003, Internet Marketing Strategy, Implementation and Practice, 2nd ed. Pearson Ed ucation Limited, England, pp 7 2. Armstrong, G. and Kotler, P. , 2009. Marketing An Introduction, 9th ed. Pearson Prentice Hall, United states of America, pp 80 3. Kotler, P. and Keller, K, L. 2006. Marketing Management, 12th ed. Pearson Prentice Hall, United States of America, pp 50 Internet Resources 1. mountain Jones, 2005, CMA helps Hewlett Packard Implement Solutions Marketing Strategy in Government, available at http//www. cmai. com/newsletter/HPCaseStudy. pdf defy accessed on the 25 may 2011 2. (Anon, 2009) Pricing strategies Hewlett Packard, available at http//arianagoldstein. blogspot. com/2009/04/pricing-strategies-hewlett-packard. html last accessed on the 27 May 2011 3. Rose janjicek, n. d, CRM computer architecture for enterprise relationship marketing in the new millennium, available at http//h20338. ww2. hp. com/enterprise/downloads/CRMArchitecture_Whitepaper_HPC. pdflast accessed on the 29 May 2011 4. Accenture, 2010, Hewlett-Packard Sustainability as a Competitiv e Advantage, available at https//microsite. accenture. com/sustainability/Documents/HewlettPackard_Sustainability_as_a_Competitive_Advantage. pdf last accessed on the 30 May 2011 5. Romano, N. C. , and Fjermestad, J. , Electronic Customer Relationship Management An Assessment of Research, International journal of Electronic Commerce, 6, 2 (2002),pp 61-113 6. HP BladeSystem, 2011, where the worldwide HP blade community meets, available at http//h18000. ww1. hp. com/products/blades/components/bladeconnect. html last accessed on the 30 May 2011 7. Noel McKeegan, 2008, HP targets education market with new Mini-notebook PC, available at http//www. gizmag. com/hp-targets-education-market-with-new-mini-notebook-pc/9140/ last accessed on the 4 June 2011 8. Eric M. Lowitt and Jim Grimsley, 2009, Hewlett-Packard Sustainability as a Competitive Advantage, available at http//www. hp. com/hpinfo/globalcitizenship/environment/commitment/accenturestudy. pdf last accessed on the 4th June 2011 9. HP , 2011, HP Corporate Objectives and Shared Values, available at http//www8. p. com/us/en/hp-information/about-hp/corporate-objectives. html last accessed on the 4th June 2011 10. HP newsroom, 2011, Contact HP media relations, available at http//www. hp. com/hpinfo/newsroom/media. html last accessed on the 11 June 2011 11. Raman, M. , 2011, International Business measure Tablet Shootout Apples iPad 2 Vs HPs TouchPad, available at http//www. ibtimes. com/articles/118866/20110304/ipad-2-touchpad-apple-hp-xoom-motorola-iphone-tablets-pc-steve-jobs-samsung-galaxy-tab-rim-playbook. htm last accessed on the 16th June 2011 Appendix Virtual communities HP on twitter provides authorized news and any updates from HP official news. New users are allowed to sign up, while those who have accounts already they just need to sign in so that they can follow and have their say on updates and official news. Through this community, HP is able to connect and inform its customers, thus forming a good re lationship. * HP on facebook with this community, users who have facebook accounts and have liked the HP page on facebook, are able to find out what is fortuity around HP, view photos and learn what HP is doing to help them live green.Also users are allowed to post their feedback on HPs profile, and HP is using them to analyse their contribution to the society and make improvements where necessary. The comparison between Apples iPad 2 and HPs TouchPad Specifications iPad 2 HP TouchPad OS iOS 4. 3 WebOS 3. 0 Network Wi-Fi only, GSM (ATT), CDMA (Verizon) GSM block out Size 9. 7-inch 9. 7-inch Resolution 1024768 1024768 Processor Apple A5 dual core 1 GHz Qualcomm Snapdragon dual core APQ8060 1. 2 GHz Storage 16GB/32GB/64GB 16GB/32GB chock up N/A 1GBRear tv camera 720p None Front Camera VGA 1. 3mp Video Recording 720p N/A Adobe Flash Support No Yes Wi-Fi 802. 11 a/b/g/n 802. 11b/g/n with WPA, WPA2, WEP, 802. 1X authentication Sensors Light, Accelerometer, compass, gyroscope Light, A ccelerometer, compass, gyroscope Bluetooth 2. 1+EDR 2. 1+EDR TV Out 1080p, HDMI, VGA No Weight 1. 33 pounds 1. 6 pounds Battery 25 watt hour 6,300 mAh Battery Price Wi-FI only version starts at $499 N/A Availability March 11, 2011 (US), March 25 world-wide Summer Source (Raman, 2011)