History Of CBS

History Of CBS The Columbia Broadcasting Company or CBS in laymans terms was founded in 1927 as a radio network under the United Independent Broadcasters name, which was a radio-broadcasting network. The name was changed to CBS in 1928, which was the same year that William S. Paley, the son of a cigar making tycoon, took over control of CBS with his fathers financial support. Paley took over CBS for $400,000 and hereditary a network that consisted of 22 affiliates and 16 employees. Although he had little technical knowledge of radio, Paley believed he could only attract advertisers if he delivered large audiences.
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To fulfill this goal, he decided to give CBS order of business to local radio stations for free, as long as they agreed to surrender any part of their schedule to advertiser sponsored CBS network shows. In less than a decade, CBS had blossomed to 114 stations from 22 when Paley took over. Another one of Paleys gifts was his ability to recognize talent, he quick...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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