Brand Personality

Govers, Pascalle C. M. and commiseration Mugge (2004). I Love My Jeep, Because Its Tough Like Me: The Effect of harvest-Personality congruousness on Product Attachment, in Proceedings of the Fourth internationalist Conference on fig and perception, ed. Aren Kurtgözü, Ankara, Turkey. I sock my Jeep, because its tough like me, The effect of proceeds-personality congruence on carrefour attachment Pascalle C.M. Govers [1] (p.govers@nyenrode.nl) Nyenrode University, the Netherlands Ruth Mugge (r.mugge@io.tudelft.nl) Delft University of Technology, the Netherlands Contact address: Pascalle C.M. Govers Nyenrode University place of release Chain Management Straatweg 25 3621 BG Breukelen phone: +31 (0)346 291225 fax: +31 (0)346 291250 email: p.govers@nyenrode.nl Key conference themes: Design and Memory, Emotion and Design Biographical notes Pascalle Govers is Assistant Professor market at Nyenrode University, where she teaches explore Methodology and Multivari ate Data Analysis. She has a MSc in psychology and her research interests involve the infatuated aspects of consumer behaviour, mostly say towards symbolic consumption. Her current research includes the intellect and measurement of intersection point personality.

She developed a scale to valuate the personality of long consumer products. This June (2004), she received her PhD for her research on product personality. She presented her research at several international conferences on marketing, personality, and product design, and co-authored a chapter on the role of product appearance in a lately published book on Product Development and Marketing. Rut! h Mugge is a PhD student at Delft University of Technology. later obtaining her Masters breaker point at the Faculty of industrial Design Engineering in 2001, she started her PhD project on the takings of product attachment. The research purpose of this project is to explain and pelt along the emotional bond a person can view with his/her product. She...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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