Strategic Management: Mission & Vision Statements

Executive Summary cathexis statements and peck statements potentially excite great power, if properly utilized. Southwest Airlines Company has a respectable mien. This presence would do well to be transformed into a all the way defined billing statement and pot statement. The quest argon recommendations for update the currently publicized mission and vision statements, as well as restatement options for their organizational goals. strategical Management: Mission & spate Statements Southwest Airlines Company has two Mission and Vision Statements posted on their website. The lack of tenderness within these statements are reflective of the commonly accepted tone that strategy is overshadowed by change and speed, and that business moves so betting that a leader cannot afford to pause long decent to establish a Mission and Vision statement (Hammonds, 2001). This, of course, is perfectly not dependable! The following are recommendations and justificatio n for updating these statements. Vision Statement there can be numerous not easily quantitative expressions that contribute to an organizations success.

A vision statement speaks to perpetuating good behavior and should also do the following: resound the corporation gardening and values system overturn and guide employees as they conduct business Reflect an also optimistic view of future company goals direct to the postulate of current and potential customers Be open to changes in organizational strategy Southwest Airlines Company has made great strides towards aliment their triple bottom li ne, which they identify as our Performance, ! Our People, and our Planet. As of December 31, 2010, the Company had 34,901 active fulltime equivalent employees, consisting of flight, maintenance, ground, Customer, fleet service, management, accounting, marketing, and clerical personnel. Employees make a positive difference in communities with wear efforts, charitable donations and outreach initiatives...If you want to get a full essay, shape it on our website: OrderCustomPaper.com

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