Operation Management

OStrategic Marketing Assignment Title: 5-Year Strategic Marketing jut out Assuming you be the marketing manager for an airline found in the Asia-Pacific region. The chief executive officer has tasked u to restore a 5-year strategic marketing intend for 2012 to 2016. Your plan bequeath help the airline to create sustainable competitive prefer in the competitive aviation industry. Your newspaper should at least cover the following areas: * Part 1 (50%): Strategic abridgment (internal, external, customers, competitors etc.) * Part 2 (50%): Marketing strategy Development & group A; Implementation As this is an academic work, your insure moldiness(prenominal) be support with theories and concepts drawn from relevant literature. Strategic Analysis: 1. Introduction of Airlines 2.1 stir of Airlines (Cebu Pacific- philippines airlines) 2.2 Brief Airline operation 2.3 Aim of the report ( calculate question above) 2. Customer Analysis 3.4 Biggest customer ( may be holiday makers, business travellers, commercial cargo) 3.5 Competitors box Like this must correspond cebu pacific with 5 other airlines.. It may be sizable running airlines companies too ilk emirates, Singapore airlines comparing with 5 airlines, and compare either 5 options they provide like Ive mentioned( price, fodder, aircraft, service, etc) 3.

6 Brief strategies to beat competitors.. ( nominate ur ideas in this place as to how to meliorate this cebu pacific) 3.7 Customer complaints ( see from websites.. also u can give ur own complaints even if ! it is non given in any website.. example even if the food is good, itemise it is very bad, tell that their flights are very frequently delayed,,,.. but then u have to give suggestions to crucify them) 3.8 General ideas on how to ferment customers complaints (give ur suggestions here) 3. Market Analysis 4.9 acclivitous submarkets 4.10 Market and submarket profitability 4.11 Trends and Development 4.12 Key success factors 4....If you indigence to get a full essay, order it on our website: OrderCustomPaper.com

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