Nokia Project Proposal

Introduction and the society Nokia is a Finnish multinational communication theory potentiometer headquartered in Espoo, Finland. Its principal products are mobile telephones and accessories. It in any case offers run including applications, games, music, maps, media and messaging; apart from after gross receipts service. It has around 12,800 employees in India. As of 2012 it is the worlds second-largest marter of mobile phones by unit sales (after Samsung), with a trade share of 22.5%. Nokia was the worlds largest vendor of mobile phones from 1998 to 2012. However, everywhere the past five years it has suffered declining market share as a result of the growing part of smartphones, princip each(pre nary(prenominal)inal)y the orchard apple tree iPhone and devices running on Googles Android operational system. To counter this threat, Nokia make a strategical partnership with Microsoft, to incorporate Microsofts Windows Phone operating system (replacing Symbian) on all i ts smartphones.

Objective of the Project The objective of engage the nominate with this alliance is multi-fold: Analyzing the existing sales and distribution role sit for its products (smartphones, feature phones, gear) and services (Nokia Care) Identifying any transitions in S&D social structure owing to recent change in companys market position (Leader to Challenger) Identifying issues and recommending improvisations to the S&D structure why is this project interesting? There are several(prenominal) reasons for pickings up NOKIA. Being the leader in mobile devices for all over a decade in the recent past, it actual a thorough sales & distribution ! network in India. Thus, it would stop us to study a large no. of occupation structures of varying density, levels and novelty. Nokia has lost its position to Samsung in India recently. Its sales select taken a beating in give out several quarters. It is desperately trying to regain its lost market share. Thus, some other interesting part of the project would be trying to go out out the transition, if any, in Nokias current S&D...If you neediness to get a full essay, roll it on our website: OrderCustomPaper.com

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