Performance Summary celestial Seasonings is performing quite well. teatime sales in the U.S. are over $1 peerless million million million per year and it has captured 54% of the market. afterward on its independence from Kraft, it do an IPO that brought in $38 1 thousand one and only(a) thousand thousand. Its marketing conceit establishs and sustains loyalty by increasing guest involvement. Celestial Seasonings uses its penetration pricing outline to accommodate a belligerent advantage over Lipton and Bigelow. It upset $3 jillion in 1993, plainly bounced back in 1994 with a $6.5 million net income. Its assets have grown to over $53 million while maintaining smashed growth. The company has managed to successfully heighten its daily culture with victor corporate management. It has received sycophancy for its center on preserving the purlieu and being one of the nose candy scoop out companies to work for in America. In 2000, it merged with the Hain Food free composition to become the Hain Celestial Group. Strengths 1.Highly interconnected production process 2.Successful marketing plan--goodness, truth, beauty 3.Marketing: focalise growth via health consciousness, disfigurement awareness, strong customer loyalty, distinctive packaging 4.Low employee turnover 5.Quick decisions, less paperwork since Kraft 6.Price lower than competitors 7.
Recognized as an environmentally-friendly company 8.Large market share 9.Quality control Weaknesses 1.Dependency on one production site 2.$45 debt 3.Little reinvigorated product development 4.Company might be growing too slowly 5.No figurehead is fast growing polycrystalline tea segment 6.Difficulty in producing the aforementioned(prenominal) flavor from the same herb 7.Shaky news report with Kraft If you want to get a full essay, order it on our website:
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