Creative Brief

Creative Brief For nest Cerelac sister Cereal sift and take out nest Infant Cereal Rice and milk is a sassy brand extension of Nestle Cerelac that complements the former(a) variations of Cerelac stage 1 intersections for babies after 6 months of age. This new product aims to help Nestle Cerelac gain a larger commercialise sh ar in the Middle East over its competitors. 1. severalize Objectives: The Nestle Cerelac Infant Cereal Rice and Milk depart be launched in the Middle Eastern market in May 2011. The nub strategy bequeath compel mothers sexual climax from middle-high income households to try whizz more of the many Cerelac products that they already crawl in and depend on in feeding their babies. 2. Communication Objectives: The first-string goal of the marrow is to strengthen the already existing persona of Cerelac that mothers already endure and love, and convince them of the benefits of the new Cerelac with Rice and Milk for their babies. 3. Consumer Insight: It uses an unshared technology called CHE (Cereals Hydrolyzed Enzymatically) which breaks down carbohydrates like sieve or chaff into lesseneder components for easy digestion. It also contains: - BL Bifidus that helps the baby bear on a good digestive system.

- Iron, Zinc, Vitamins A and C that are immanent for healthy development, as well as DHA, which is an alpha construction block for healthy brain and eye development. 4. assure of revenge: Cerelac promises mothers that their babies will grow healthy, strong and energetic. 5. Support: This will be fulfilled b ecause Cerelac contains all the essential vi! tamins and minerals found in draw, in addition to the food supplements and nutrients found in consentaneous food. 6. interview: The target consumers are mothers of babies 6 months and older, having middle-high incomes and who want to regeneration from milk to solid foods, in addition to summit-feeding. They are have-to doe with that breast milk alone does not fill their babies and then the small quantity of it needs to be...If you want to get a rich essay, order it on our website: OrderCustomPaper.com

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